Our team


Andy Payne, Managing Director

Andy is the founder of Blue Forest and a successful and creative business entrepreneur with more than fifteen years experience in the construction industry;  BA (Hons) Degree in Business & Design.

Andy has a passion for art and is the creative driving force behind many of Blue Forest’s crazy tree house schemes! If you can imagine it Andy will find a way to build it!

Born & raised in Kenya.


Simon Payne, Director

Simon heads up the PR & Marketing of Blue Forest’s amazing tree houses.

Simon has a passion for design, technology and for the great outdoors! Before joining his brother Andy in Blue Forest, Simon worked in a number of countries from Kenya to Nicaragua in conservation and international development.

Born & raised in Kenya.

Adam Coxen Blue Forest

Adam Coxen, Chairman & Non Exec Director

Adam has a fifteen year track record building, selling, advising and investing in fast-growth companies, with a particular interest in the technology and sustainable property sectors. He started his career in the Royal Engineers where he built bridges and buildings in exotic places such as Bosnia and Belize. He has been short-listed Non-Executive Director of the Year in 2010 and 2014 and has been a regular speaker and panellist on entrepreneurship at Cass Business School, London Business School and UK Business Angels Association.


Mr Mike Ruddock

Mike Ruddock, Financial Director

Mike began his accountancy career in 1996. In 2002 he set up his own accountancy practice that specialises in supporting owner managed businesses and sits on the Board for various companies on an Executive and Non Executive basis.

Mike is a fellow member of the Association of Chartered Certified Accountants and in his spare time enjoys time with his family, mountain biking and surfing.



Will Hardy, Director

Will is a self-motivated, capable and energetic individual. Will and Simon work together with private clients and in the marketing and sale of Blue Forest’s luxury tree houses.

Will is a keen sportsman at both competitive and recreational levels including; dinghy and yacht sailing, windsurfing, triathlon, and mountaineering. Will has a strong interest in current affairs and human rights.


Marc Storms, Architect – RIBA

Marc has an extensive analytical knowledge of design, building regulations and project management. Marc delivers the best possible outcomes from investment with very demanding clients ranging from Local Authorities (Kent County Council) to high profile International Investors (CBRE Investor).

Sarah Grant, Blue Forest

Sarah Grant, Architectural Assistant

Sarah is a Part 1 Architecture Student. She is a creative individual and works at all stages of the tree house design process.

Sarah is a real Londoner, and has a keen interest in photography.

Ben Lutyens - Blue Forest

Ben Lutyens, Project Manager

Ben has broad experience bridging timber frame construction, consulting and environmental engineering.

Out of work Ben gets stuck into self build. He loves working with wood and enjoys the great outdoors!