Our team


Andy Payne, Managing Director

Andy is the founder of Blue Forest and a successful and creative business entrepreneur with more than fifteen years experience in the construction industry;  BA (Hons) Degree in Business & Design.

Andy has a passion for art and is the creative driving force behind many of Blue Forest’s crazy tree house schemes! If you can imagine it Andy will find a way to build it!

Born & raised in Kenya.


Simon Payne, Director

Simon heads up the PR & Marketing of Blue Forest’s amazing tree houses.

Simon has a passion for design, technology and for the great outdoors! Before joining his brother Andy in Blue Forest, Simon worked in a number of countries from Kenya to Nicaragua in conservation and international development.

Born & raised in Kenya.

Adam Coxen Blue Forest

Adam Coxen, Chairman & Non Exec Director

Adam has a fifteen year track record building, selling, advising and investing in fast-growth companies, with a particular interest in the technology and sustainable property sectors. He started his career in the Royal Engineers where he built bridges and buildings in exotic places such as Bosnia and Belize. He has been short-listed Non-Executive Director of the Year in 2010 and 2014 and has been a regular speaker and panellist on entrepreneurship at Cass Business School, London Business School and UK Business Angels Association.


Mr Mike Ruddock

Mike Ruddock, Financial Director

Mike began his accountancy career in 1996. In 2002 he set up his own accountancy practice that specialises in supporting owner managed businesses and sits on the Board for various companies on an Executive and Non Executive basis.

Mike is a fellow member of the Association of Chartered Certified Accountants and in his spare time enjoys time with his family, mountain biking and surfing.



Will Hardy, Director

Will is a self-motivated, capable and energetic individual. Will and Simon work together with private clients and in the marketing and sale of Blue Forest’s luxury tree houses.

Will is a keen sportsman at both competitive and recreational levels including; dinghy and yacht sailing, windsurfing, triathlon, and mountaineering.


Marc Storms, Architect – RIBA

Marc has an extensive analytical knowledge of design, building regulations and project management. Marc delivers the best possible outcomes from investment with very demanding clients ranging from Local Authorities (Kent County Council) to high profile International Investors (CBRE Investor).

Matthew Harwood

Matthew Harwood, 3D Architectural Designer

Matthew has 24 year’s experience creating imagery and models for design, marketing and new media.

Matthew is an active proponent of open source software and uses Blender and Luxrender as primary tools for design and visualisation.

Interests include field archery, baking bread and complex fluid dynamic systems.

Philip Ryan

Philip Ryan, Part II Architect

Philip is a Part II Architect. He works at all stages of Blue Forest’s design process and is interested in collaborative sustainable timber design. His thesis project, ‘Curiosity Collab’, won the 2013 Coillte Student Wood Awards and was also nominated for the 2013 RIBA Silver Medal.

Philip has a keen interest in magic, music and when given the opportunity, snowboarding and kayaking.

Flo Holden-Parker

Flo Holden-Parker, Interior Designer

Flo is our interior designer who has an amazing natural flair for coming up with imaginative fun ideas for personalised designs that bring our client’s tree houses to life. She is a country girl at heart with a passion for travel, adventure and the outdoors… and would love to live in a Blue Forest tree house one day!

Shar Maytum

Shar Maytum, Office Manager

Shar & her bubbly personality are the glue that binds us all together & maintains the smooth running of all company operations. Out of the office, Shar has a love for discovering new countries and cultures, combining her two passions, the love of good food and spending time with friends and family.

Ben Luytens

Ben Lutyens, Project Manager

Ben has broad experience bridging timber frame construction, consulting and environmental engineering.

Out of work Ben gets stuck into self build. He loves working with wood and enjoys the great outdoors!

Greg Rumbles

Greg Rumbles, Project Manager

Greg has over sixteen years of experience working in various roles within the timber construction industry for both private and commercial clientele.

In his spare time Greg enjoys the great outdoors, motorsport and travelling with his young family, and whenever the opportunity arises playing football, mountain biking and snowboarding.

Ian Collins Blue Forest

Ian Collins, Bookkeeper

Ian has been working in Accountancy for over 40 years and brings to the Blue Forest team a wealth of experience …and some grey hairs!!

In addition to a busy work schedule, Ian is happily married and his hobbies include singing, history and family research.

Ian has been a member of the prestigious London Bach Choir for over 20 years and has enjoyed travel to China, South Africa and other faraway places.