Our Team

  • Andy Payne

    Andy Payne

    Managing Director

    Andy is the founder of Blue Forest and a successful and creative business entrepreneur with more than fifteen years experience in the construction industry;  BA (Hons) Degree in Business & Design.

    Andy has a passion for art and is the creative driving force behind many of Blue Forest’s crazy tree house schemes! If you can imagine it Andy will find a way to build it!

    Born & raised in Kenya.

  • Simon Payne

    Simon Payne


    Simon heads up the PR & Marketing of Blue Forest’s amazing tree houses.

    Simon has a passion for design, technology and for the great outdoors! Before joining his brother Andy in Blue Forest, Simon worked in a number of countries from Kenya to Nicaragua in conservation and international development.

    Born & raised in Kenya.

  • Adam Coxen

    Adam Coxen

    Chairman & Non Exec Director

    Adam has a 15-year track record building, advising and investing in companies, particularly in the technology and sustainable property sectors. His career started in the Royal Engineers where he built structures in places such as Bosnia and Belize. He has been short-listed Non-Executive Director of the Year in 2010 & 2014 and has been a regular speaker on entrepreneurship at Cass Business School, London Business School & UK Business Angels Association.

  • Mike Ruddock

    Mike Ruddock

    Financial Director

    Mike began his accountancy career in 1996. In 2002 he set up his own accountancy practice that specialises in supporting owner managed businesses and sits on the Board for various companies on an Executive and Non Executive basis.

    Mike is a fellow member of the Association of Chartered Certified Accountants and in his spare time enjoys time with his family, mountain biking and surfing.

  • Will Hardy

    Will Hardy


    Will is a self-motivated, capable and energetic individual. Will and Simon work together with private clients and in the marketing and sale of Blue Forest’s luxury tree houses.

    Will is a keen sportsman at both competitive and recreational levels including; dinghy and yacht sailing, windsurfing, triathlon, and mountaineering.

  • Matthew Harwood

    Matthew Harwood

    3D Architectural Designer

    Matthew has 24 year’s experience creating imagery and models for design, marketing and new media.

    Matthew is an active proponent of open source software and uses Blender and Luxrender as primary tools for design and visualisation.

    Interests include field archery, baking bread and complex fluid dynamic systems.

  • Flo Holden-Parker

    Flo Kentish

    Interior Designer

    Flo is our interior designer who has an amazing natural flair for coming up with imaginative fun ideas for personalised designs that bring our client’s tree houses to life.

    She is a country girl at heart with a passion for travel, adventure and the outdoors… and would love to live in a Blue Forest tree house one day!

  • Shar Maytum

    Shar Maytum

    Office Manager

    Shar & her bubbly personality are the glue that binds us all together & maintains the smooth running of all company operations.

    Out of the office, Shar has a love for discovering new countries and cultures, combining her two passions, the love of good food and spending time with friends and family.

  • Ben Lutyens

    Ben Lutyens

    Project Manager

    Ben has broad experience bridging timber frame construction, consulting and environmental engineering.

    Out of work Ben gets stuck into self build. He loves working with wood and enjoys the great outdoors!

  • Greg Rumbles

    Project Manager

    Greg has over sixteen years of experience working in various roles within the timber construction industry for both private and commercial clientele.

    In his spare time Greg enjoys the great outdoors, motorsport and travelling with his young family, and whenever the opportunity arises playing football, mountain biking and snowboarding.

  • Ian Collins

    Ian Collins


    Ian has been working in Accountancy for over 40 years and brings to the Blue Forest team a wealth of experience.

    Ian is happily married and his hobbies include singing, history and family research.

    Ian has been a member of the London Bach Choir for over 20 years and has traveled to China, South Africa and other faraway places.

  • Matt Riley

    Architectural Assistant

    Matthew is a Part 1 Architecture graduate with further experience in the residential sector of the industry. He uses physical modelling to gain a better understanding of the spaces he’s designing.

    Outside of work he enjoys making furniture from reclaimed materials and his hobbies include photography, mountain biking and the great outdoors.

  • Catherine Hills

    Sales and Marketing Assistant

    Catherine has a BA in English and Creative Writing and holds a CIM Professional Certificate in Marketing.

    In her spare time she enjoys seeing live music gigs with her friends, exploring the Sussex countryside with her Chocolate Labrador and making things with her sewing machine.

  • Mari Shirley

    Architectural Assistant

    Mari has just graduated from The University of Sheffield and has done a fantastic job so far in her first position in the industry, with a real flair for concept sketching and creative design. A strong interest in the restoration of historic buildings based her university thesis and she was highly involved within the architecture society, holding a number of successful events as the social secretary.

    Mari loves to travel, with a passion for experiencing new places and cultures, as well as enjoying the great outdoors with her golden retriever and occasionally going horse-riding or skiing.

  • Charlie Kitchenham

    Contracts Manager

    Charlie joins our team with nearly ten years of project management experience. Working closely with the Blue Forest Design Team and Directors, he ensures each project is delivered to our exacting standards on time and to budget.

    Outside of work he spends his spare time exploring the Kent and Sussex countryside with his wife and two dogs. He also enjoys watching live motorsports with friends either in the UK or abroad.